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It started with a walk in the Sussex countryside

One day, when I was out walking George, my labrador, we stumbled across a lovely free range chicken farm. Watching the chickens strutting around and pecking in the evening sun, it got me thinking – ‘why can’t pets enjoy food made with happy, high welfare meat?’ And that's when McAdams was born.

Hello! I’m Neil,
the founder of McAdams

I started making McAdams at my home for my labrador, George. He has a very delicate tum and didn’t get on at all with other pet foods - I just couldn’t find anything that was right for him. So I began creating recipes in my kitchen using whole chicken, sweet potatoes and vegetables, mincing and mixing the ingredients then baking in my oven.

Today, our ovens are a lot bigger, but we still cook McAdams the same way - we don’t make kibble, we bake biscuits using only fresh meat. If your pet enjoys McAdams, we’d love to hear. Get in touch on social media, or email me at


Made with free range ethical meats

At McAdams, we only use chickens in our recipes that have lived as free range hens, spending their days foraging in fields and woods, as nature intended.

They come from approved farms that are regularly inspected for the highest welfare standards, ensuring our birds are well cared for throughout their lives.

Only sold by specialist stores we trust

It’s important that pet owners receive nutritional advice that’s tailored for their dog or cat’s needs. That’s why McAdams is only sold in specialist stores who’ve received nutritional training from us. You’ll never find our range in supermarkets or online sites where training can’t be guaranteed.

Find your nearest stockist here.


We are so confident that you will love our high welfare pet food, that we offer a full refund if your pet doesn't enjoy it. We kindly suggest a donation to charity or share it with a friend with no return to us necessary.

Our customer service team are at the end of the phone 6 days a week if you have any questions, please call us on 01293 265679 or email us here.