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Uniquely made,
uniquely delicious.

You aren’t just giving your dogs and cats kibble when you feed them with McAdams. Our biscuits are unique - gently baked in gas-fired ovens at low temperatures and made with free range, ethical meat from RSPCA Assured farms. All our food is blended with the finest natural ingredients and carefully selected fruit and vegetables.

Gently cooked to lock in the flavour and goodness

Most dry food is cooked quickly at high temperatures (called extrusion), but McAdams is made differently. We gently bake our ingredients at low temperatures. McAdams is ideal for dogs who have sensitive digestive systems, as it’s free from meat meal and grains. It’s also a great alternative to a raw diet as it’s very digestible.

Sustainably sourced meat and fish for our recipes

As an ethical pet food company, you can be sure that the chicken and turkey we use is free range, the lamb is grass fed and all our fish is sustainably sourced. It's 100% real meat too - meaning we never use stripped carcass or add meat meal. We work closely with our farmers to ensure high welfare standards - all our farms are approved and inspected.

Green-lipped mussel to keep joints healthy

New Zealand is home to green-lipped mussels where they’re abundant on the rocks around its coastline. They’re a fantastic source of glucosamine, chondroitin and marine lipids, which are important for healthy joints, so we gently bake them with our free range chicken and turkey.

Hand-cut Irish seaweed that’s rich in omega-3s

Our kelp farmers have been cutting seaweed from the coastal waters around Ireland for generations. A true superfood, seaweed is naturally rich in iodine, which is important for a strong glandular system, and a fantastic source of omega-3s, including DHA which is essential for brain development.

With a blend of nutritious vegetables, fresh herbs and natural botanicals

Sweet Potato & Pumpkin

High in fibre, vitamins and minerals, these antioxidant-rich vegetables are good for gut health and a great source of slow-release carbohydrates to keep your pet fuller for longer.

Carrots & Lentils

Carrots are important for healthy eyes, skin and coat, and rich in vitamin A for a thriving immune system. Lentils are abundant in fibre, protein and B vitamins.

Cranberries & Tomatoes

Antioxidant-rich cranberries are packed with vitamin A, B1, B2 and C. They also support a healthy urinary tract and protect against bladder infections. Tomatoes are excellent for fibre and vitamins A, C and K.

Lavender & Rosemary

We add lavender to soothe itchy or irritated skin and rosemary to protect against gastrointestinal infections.


This plant ingredient helps your pet’s body remove toxins and reduces odour from urine and faeces.


Soothing chamomile has been used as a traditional remedy for centuries and is also good for reducing stress in nervous or anxious dogs.