Our Ingredients

Our dry food is the only pet food sourced from RSPCA Assured farms
We make the only dry pet food sourced from RSPCA Assured farms and we want to encourage people who share our values to think about how their pets’ food is farmed, as well as their own.
Every pack of McAdams baked complete sold in the UK will raise funds to support the RSPCA’s vital work. We have pledged a minimum of £80,000 to the RSPCA in the first year of our partnership.
*The RSPCA name and logo are trademarks of the RSPCA used by McAdams Pet Food Limited under licence from RSPCA Trading Ltd. RSPCA Trading Ltd pays all its taxable profits to the RSPCA. McAdams Pet Food has guaranteed a minimum of £80,000 for the charity in the first year of this promotion, starting from 3 October 2022. The RSPCA helps animals in England and Wales. Registered Charity no. 219099. © RSPCA 2022.

The world’s finest pet food, for very sensitive dogs.
Most other ‘sensitive’ recipes are made with heavily processed meat derivatives from farms that don’t put animal welfare first.
Here at McAdams, we only use RSPCA Assured, high welfare, free range meat, and Turkey is a great protein option for dogs with allergies. We’ve completely redesigned our recipe to remove any well-known allergens.

With hypoallergenic superfoods from the oceans.
We have switched to sustainably sourced Algae Oil, which has the same health benefits, but is less likely to trigger allergies.
We include New Zealand Green Lipped Mussel and Hand Cut Irish Kelp in all of our recipes for healthy joints and they are both excellent sources of antioxidants that can help prevent inflammatory responses in pets.

More fresh meat than any other dry dog food.
To ensure that this recipe is gentle on the stomach, our only protein source is fresh boneless free range turkey meat.
We have developed a revolutionary new cooking technique so we can get 60% fresh turkey into every bite, whilst keeping the number of ingredients and potential allergens to a minimum.
Find out more about our Sensitive recipe here.

Gently cooked Turkey recipes for sensitive tummies.
Most dry food is cooked quickly using steam, pressure, and very high temperatures (called extrusion), but McAdams is made differently. We gently bake our ingredients at low temperatures, and our succulent wet trays have real pieces of free range turkey gently cooked with garden vegetables.
They complement each other, either in the bowl together, or as separate meals to give your sensitive dog a mouth-watering meal every day. Try our wet trays.
Nutritional Info
Composition
Whole British Free Range Turkey with Turkey Fat and Gravy (64.5%), Sweet Potato (25%), Tapioca (6.5%), Lentils, Minerals, Vegetable Fibres, Algae Oil, Prebiotics (FOS (0.15%), MOS (0.15%)), Yucca Extract, Dried Marigold, Hand Cut Irish Seaweed (0.03%), Dried Orange, New Zealand Green Lipped Mussel, Camomile, Carrots, Cranberries, Spinach, Tomatoes, Lavender, Dried Rosemary.
Analytical Constituents
Crude Protein 23%, Crude Fat 11%, Crude Fibre 3.5%, Crude Ash 8%, Omega 6 1.5%, Omega 3 0.6%, 353.00 kcal/100g.
Additives
Vitamins: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU; Trace Elements: Zinc (Zinc Sulphate Monohydrate) 48 mg, Iron (Iron (II) Sulphate Monohydrate) 48 mg, Manganese (Manganous Sulphate Monohydrate) 34 mg, Copper (Copper (II) Sulphate Pentahydrate) 5 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Sodium Selenite) 0.19 mg. Antioxidants: Preserved with mixed tocopherols.
Feeding Guide
Daily Feeding Guidelines:
Just like people, all dogs are different and have different dietary needs depending on their metabolism and activity level. Please use the quantities below as a guide, and adjust your dogs meal size accordingly if you feel that your dog is either losing or gaining weight. Most dogs prefer their daily amount to be split between two meals.
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