Our Ingredients
Supporting the work of the RSPCA
McAdams dry pet foods are made using only RSPCA Assured meats and fish. We are the only manufacturer worldwide that meet this standard.
Every pack of McAdams baked complete sold in the UK will raise funds to support the RSPCA’s vital work. We have pledged a minimum of £100,000 to the RSPCA in the second year of our partnership.
*The RSPCA name and logo are trademarks of the RSPCA used by McAdams Pet Food Limited under licence from RSPCA Trading Ltd. RSPCA Trading Ltd pays all its taxable profits to the RSPCA. McAdams Pet Food has guaranteed a minimum of £100,000 for the charity in the second year of this promotion, starting from 3 October 2023. The RSPCA helps animals in England and Wales. Registered Charity no. 219099. © RSPCA 2023.
The finest ingredients baked into the perfect bites
Our premium oven baked recipe in a tasty kibble, the perfect crunch for medium sized breeds. Grain-free and meat meal free complete diet, made with fresh sustainably sourced ingredients.
Our kibble is baked in warm air ovens creating a unique biscuit unsurpassed in flavour and goodness. Perfect for dogs with digestive issues, allergies and fussy eaters.
One whole free range chicken in every kilogram of our food
When most other dry foods claim to use ‘fresh chicken’, they’re often using stripped carcass, a by-product from the human food chain. They usually add ‘chicken meal’, a processed powdered ingredient that’s not fit for human consumption, and label it as ‘dried chicken’.
We only use whole free range chickens in our recipes, so your pet gets all the best meat cuts. Our birds are reared on free range farms to the highest welfare standards. Find out more about our chickens here.
Other brands use chicken carcass and meat meal to make their food
All McAdams foods are 100% fresh meat, we never use any powdered meat meals which are low grade and not fit for human consumption. You will see meat meals labelled as dried chicken or lamb, or dehydrated or air-dried meats on Ingredient Lists.
Sustainably grown vegetables full of vitamins and antioxidants
Using carefully selected ingredients for their nutritious benefits, locally grown and sustainably sourced where possible. Full of natural fibre, vitamins and minerals to ensure your pets immune system is thriving.
Not only is our recipe full of nutritional benefits but also taste, so that even the fussiest of dogs can’t resist.
Nutritional Info
Composition
Whole British Free Range Chicken (50%), Sweet Potato (24%), Tapioca, Pea Protein, Chicken Fat, Brewer's Yeast, Chicken Stock, Pea Fibre, Minerals, Lentils, Salmon Oil, Vegetable Fibre, Prebiotics (FOS (0.2%), MOS (0.15%)), Dried Marigold, Yucca Extract, Hand Cut Irish Seaweed (0.03%), Dried Orange, New Zealand Green Lipped Mussel (0.02%), Camomile, Carrots (0.01%), Cranberries (0.01%), Rosemary, Spinach, Tomatoes, Lavender.
Analytical Constituents
Crude Protein 20.0%, Crude Fat 13.5%, Crude Fibre 4%, Crude Ash 8.5%, Moisture 8.0%, Omega 6 2.8%, Omega 3 0.6%, Calcium 1.3%, Phosphorus 0.9%. Energy kcal/100g 358kcal.
Additives
Vitamins: Vitamin A 14,500IU, Vitamin D3 2,000IU, Vitamin E 100IU. Trace Elements: Zinc (Zinc Sulphate Monohydrate) 50mg, Iron (Iron (II) Sulphate Monohydrate) 50mg, Manganese (Manganous Sulphate Monohydrate) 35mg, Copper (Copper (II) Sulphate Monohydrate) 15mg, Iodine (Calcium Iodate Anhydrous) 0.96mg, Selenium (Sodium Selenite) 0.29mg. Antioxidants: Preserved with mixed tocopherols.
Feeding Guide
Daily Feeding Guidelines:
Just like people, all dogs are different and have different dietary needs depending on their metabolism and activity level. Please use the quantities below as a guide, and adjust your dog’s meal size accordingly if you feel that your dog is either losing or gaining weight. Most dogs prefer their daily amount to be split between two meals.
Only £1.72 per day, based on a 15kg dog when purchasing a 10kg bag.
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