The only meat meal free food made using whole British free range chickens
McAdams produce the only meat meal free food made using whole British free range chickens from DEFRA approved, ethical farms across the UK.
Other premium dog food can contain grains, stripped carcasses and a powder called meat meal. These are often referred to on ingredient lists as “freshly prepared” or “dried chicken.”
McAdams is different. We make natural dog food using whole British free range chickens and have made the best quality dog food to help support ethical, cruelty free, British farming.
The secret of our unique kibble
Most dry pet food is made using a process called extrusion. This cooks the kibble quickly and at high temperatures using steam and pressure. It is very efficient for cooking carcass and meat meal and allows a neat, shaped kibble.
McAdams is hand prepared and cooked differently. Because we use whole British free range chickens, not carcass and meat meal, we have chosen to slow roast our food in ovens. We then cut it into pieces before warm air-drying it for 3-4 hours.
The result is a uniquely aromatic kibble, different in shape from other foods, made with as little interference as possible in the cooking process. You will smell the difference when you open the bag.