We use whole chickens, no meat meal and no grain
We simply take whole British free range chickens, minus their heads, feet and offal, and blend them with the finest natural ingredients to create our delicious food.
When most other dry foods claim to use ‘fresh chicken’ they are using carcasses that have been stripped of meat. You might see this referred to as freshly prepared chicken on the ingredient list.
Most pet foods, even the high-end ones use stripped chicken carcasses left over from food production, that is allowed legally to be called ‘freshly prepared chicken’ in pet foods.
We never use stripped carcass, grains or meat meal either. Meat meal is not fit for human consumption and is much cheaper than fresh meat, hence why it is used in pet food. In our opinion is it not as natural a source of protein as whole British free range chickens.